What is Japanese streetwear?

Streetwear is a way of dressing that appeared in the 1970s in the United States and then spread its influence over the whole world.

This custom gathers the hip-hop culture, but not only, that of rap and urban music, but also the world of skate and surf.

This way of dressing is basically created by young people from disadvantaged neighborhoods around the world, which allowed them to have their own identity and broke the image of people wearing branded clothes and believing themselves superior to them.

All these universes together give a street style that perfectly sums up the tradition and the youth of today, because the value that society is looking for nowadays is above all freedom, which perfectly matches with this clothing custom that allows to be loose and casual and leaves people free to do what they want, whether it is to do sports, work or just walk around

Streetwear for men or women is a habit that will guarantee unprecedented originality while remaining in line with the urban dress code. Japanese clothes are comfortable and give you an incredible look.

The mastery of the materials used and the manufacturing process guarantees you an incredible quality.

Of course, you will have noticed the Japanese jackets and kimonos which are beautiful and high quality pieces. These are the most accomplished pieces which, unlike basic streetwear, will allow you to stand out from the crowd and get closer to the beauty and magnificence of Japanese streetwear.

Streetwear is versatile in the materials used: cotton, polyester, silk. This clothing style offers a wide range of clothing, a multitude of choices and colors with designs pushed to the extreme or on the contrary minimized.

Adopting streetwear is to have a look that goes in any situation and that will allow you to be discreet.

The human being gives a real importance to the clothes and the materials used, but also on the conditions of manufacturing which become more and more important on our planet. That’s why we offer quality clothes with trendy and urban looks that are durable and will allow you to wear them for a long time!

We mix streetwear with Japanese identity, but if Japan is not your thing, don’t worry, we also have full streetwear pieces without Japanese identity.

Our sweatshirts, cargo pants and jackets (as well as our whole collection) have very colorful patterns that are very trendy.

The Japanese culture gave a revival to the streetwear in the 90’s by adding its own identity with a look of their own by representing symbols of dragon, Japanese gods or even anime. The Japanese folklore managed to conquer the hearts of many skatewear fans and gave a real turn in this fashion, like the Americans, the young Japanese adopted this style to show their rebellion against the big brands by telling them that no matter what your income and social class, you can revolutionize the world.

Through this fashion movement, every Japanese youth has his own skatewear style and differentiates himself from all other styles still seen in the world.

Nowadays, Japanese style is inspired by many other ways of dressing, but makes it its own with its own touch and custom, traditional clothes like kimonos and haoris or Japanese paintings, prints are revisited and integrated in this style. By this fact, Europeans foreign to this culture could discover and appreciate this new style and become interested in the land of the rising sun, which has further developed this custom in the world that still today continues to grow.

The culture of Japan attracts more and more the eye of humans thanks to a culture, a unique folklore, and streetwear revisited in their own way, which are easily conveyed through social networks. The West is more and more interested in Japanese clothing, of course kimonos and haoris are not common in France for example, but their design is more and more present, there is clearly a Japanese influence in the new generation of Western clothing.

This revival is useful for fashion to evolve and move forward, it is necessary to soak up other culture, Japanese streetwear has beautiful perspectives in front of him, Japanese writings, original and representative patterns of Japan as Japanese dragons…

Japanese streetwear consists mainly of traditional clothing and unique pieces, such as jackets, shirts, pants and cardigans. In some cases, it also combines kimonos and hakamashita (a type of short kimono) with jeans and T-shirts.

Popular colors in this style are earth tones such as ochre and ecru, black, gray, white and beige. Traditionally, bright colors like red were considered to be colors that symbolized wealth in Japan, so they are not as popular as in other fashion styles. However, it is not uncommon to see pieces with bright colors such as yellow, red or green.

As for the patterns and prints used in this style, they are mainly related to Japanese origins. Floral patterns and plaid prints are often used to give pieces a more traditional and casual feel. In addition, modern fabrics such as nylon are frequently combined with older materials, such as cotton, and used to create pieces that have a more modern aesthetic.

Japanese streetwear offers people the opportunity to create their own unique style by mixing modern and contemporary pieces with traditional ones. One way to do this is to wear something like a classic style jacket or shirt, such as a kimono or hakama, and combine it with something more modern, such as techwear pants or a hoodie.

Patterns and colors are also key to bringing a unique look to life. It can be interesting to mix muted and tonal colors, as well as floral or plaid prints, to create a unique ensemble. Accessories are also important, and they can be a great way to add a personal touch to an outfit.